TBDBITL Contributes a Verse

OSU Marching Band Featured in New Apple Ad

Excerpt: Dead Poets Society Quoted in New Apple Ad

We don’t read and write poetry because it’s cute.

We read and write poetry because we are members of the human race.

And the human race is filled with passion.
And medicine, law, business, engineering,
these are noble pursuits and necessary to sustain life.

But poetry, beauty, romance, love, these are what we stay alive for.
To quote from Whitman, “O me! O life!… of the questions of these recurring;
of the endless trains of the faithless… of cities filled with the foolish;
what good amid these, O me, O life?”

Answer. That you are here – that life exists, and identity;
that the powerful play goes on and you may contribute a verse.

That the powerful play goes on and you may contribute a verse.
What will your verse be?

Apple released a new 90-second advertisement over the weekend highlighting the ways people are using iPads to change their lives and the world around them.  We are excited that the OSU Marching Band was highlighted for their use of iPads in innovating how they plan and practice routines.  More than that, we are proud to have played a part in helping marching band students Ryan Barta and Charlie King turn their idea into reality.

Carpe Diem

The narrative in the ad (at right) is from the 1989 film Dead Poets Society which tells the story of a teacher who uses new and "unorthodox" teaching methods to help students discover their passion, believe in themselves and presume that all things are possible.  This is embodied in the teacher's recurring use of the mantra "carpe diem"  (sieze the day).  

The carpe diem moment for Ryan and Charlie came last spring with the idea that moving to iPads could help the band be more efficient and produce less waste.  From business cases to configuring and maintaining iPads, to wifi access points - the university came together to bring their idea to life.  As part of our DigitalFirst program, the Office of Distance Education & eLearning was one of the numerous areas working together to bring this idea to life.  It was a great example of the university's commitment to helping students discover what is possible.

Inspire Innovative Instruction 

Unorthodox teaching and learning methods helped students in the film seize the day by thinking differently.  We believe that technology can help both teachers and students push boundaries to contribute their own verses, as the Apple campaign compels.

Our DigitalFirst program is seizing the day to redesign the campus experience at Ohio State. By optimizing wireless and classroom technology, and inspiring instructors to offer engaging digital learning content, we are better equipping students to contribute their own verses in higher education and beyond.